Your online reputation matters as an extension of your brand online! Connecting minds, engaging and interacting with your brands’ audience is increasingly important in the digital world. Social Media Marketing (SMM) is already widely used by most global and local brands as a way to gain & increase web traffic through media audience engagement and content consumption on social media platforms.
Regardless of whether you have dipped your toes in social media or you are a late adopter, Aurea can assist you. Our team goes through a discovery process with the client to understand business objectives and marketing needs. In either B2B or B2C, auditing is the initial step to understand where your brand is, where would like to be and ultimately how to get there. An internal study, a competitor review and a SWOT analysis are all elements of the social media audit Aurea will carry out in order to access how the recommended strategy would be integrated into the overall business and marketing plans.
Social Media goes beyond marketing, it is an ongoing process in the mind and heart of the company or brand committing to it. What can Digital Marketing do for your brand?
- Growing your business organically
- Optimizing brand reputation, brand awareness and share of voice
- Increase website Traffic = conversation > sales > leads > business > revenue
- Search Engine Optimization: Increase brand and website visibility online
- Leveraging Relationship Marketing & Customer service
- Brand promotion
- Reputation management
- Company humanization
- Partnership opportunities
- Reduction of marketing costs through marketing synergies
When it comes to your digital marketing needs, Aurea is committed to turn your company and its products/services into brand ”champions” by:
- Social Media Marketing: Audit analysis, strategy formulation, development & implementation (events, product marketing, crisis and leadership), measurement of results, policies/ guides and contingencies.
- Community Management (Online & offline with own formula): nurturing communities, turning influencers into brand advocates
- Macro & micro-blogging for Social Media Optimization
- Blog: Design, development, content curating & production
- Website: Branded web design & development
- Search Engine Optimization (SEO)
- Content production & optimization: educational, inspiring, entertaining and captivating (articles, editorial, videos, photography, white papers, case studies)
- Video making: storyboard & production
- Social Media Marketing and Community Management Training for employees, corporates and individuals
- Social Linking: RSS feeds, social network buttons, blogging, and third-party community functionalities like images and video sharing