Dubai City Logo
“The new logo features the word ‘Dubai’ written in both Arabic and Roman alphabets, representing the fact that the city is a fusion of cultures and nationalities”
In May 2014 Dubai’s Department of Tourism and Commerce (DTCM) launched a new brand identity for the city.
“The new logo features the word ‘Dubai’ written in both Arabic and Roman alphabets, representing the fact that the city is a fusion of cultures and nationalities — a result of the historic and present day approach of being outward looking and open to ideas from across the globe,” Dubai Corporation for Tourism and Commerce Marketing Issam Kazim said.
The logo idea is quite clever but the execution required additional work. The need to mark it out with a gradients proofs does not work properly especially if we look the logo without it. It would have been great to keep working on the typeface to better solve the details which are visibly wrong and not well balanced. The cutting/rounding of the edges of the surrounding glyphs is not certainly a good choice. The proportion of rounding edges are not proportioned with the others elements. When it lives small, all these details are not properly visible with the gradient, giving a wrong perception of it.
It could have been more obvious trying to work with two different alphabets or simply using two solid colors for Arabic and Roman.
In few words we do believe that the new logo might risk becoming old fashion too soon and not able to maintain the country’s reputation in prospect of Dubai Expo 2020.
Disclaimer: The views expressed on this blog are the personal opinion of the contributor and it might not always reflect the views of the company.