It is believed to be Leonardo da Vinci who first called it the “Aurea section”, in Latin, the golden mean. Renaissance artists used the Golden Mean extensively in their paintings and sculptures to achieve balance and beauty. The Golden Ratio or AUREA Proportion (symbol is the Greek letter “phi”) is a special number approximately equal to 1.618 that appears many times in geometry, art, architecture and other design areas. This is the starting point of our company and our projects, Art is the source of our inspiration. In simple terms, we are inspired by the Aurea philosophy to bring balance and harmony to brands and communications.
Aurea is a total design boutique deeply rooted in the influential Italian Art & Design Philosophy, offering integrated creative solutions in the form of visual & live communications (strategy, creative, technology and marketing).
Owned/run by a group of creative independent Italian professionals with a proven record of satisfied clientele in their specific operating fields, Aurea’s founding and managing partners are not only passionate about what they do but also bring in 40 years combined professional experience in both Europe and the UAE. We create engaging brand communications through creative design and strong relationships.
Our company understands that image is the face & soul of your business or brand. Not only it needs to attract the right target markets but it must communicate effectively with all its stakeholders, sending out messages about what your business stand for, its values, mission, vision and commitment to the community where it operates.
Ref. To discover more about the Aurea proportion click here
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