Expo 2020 Logo Contest
A competition to create the official logo for Expo 2020 was launched in 2015, attracting over 19,000 participants.
The main brief for the contest was to create a design that reflects the theme of the event: Connecting Minds, Creating the Future.
The winning logo design represents a ring found at an archeological site in the Al Marmum area of Dubai.
Aurea proposal expresses the partnership and cooperation of people coming from all over the Globe: North and South, East and West. Two energies: one from the North and one from the South are meeting in one point, which becomes a catalyst of different ideas, creating a vision of an eco-sustainable world for the human been’s future life. The sphere is Mother Earth. The green colour represents the attention of Dubai to the environmental sustainability on technological development. The bridge represents the connection, cooperation and partnership between people’s minds coming to Dubai from all over the world. Blue colour represents the mobility and orange the opportunity.